Empowering women, one knot at a time.
Revival of tradition. Rekindling of Faith
In this fast-paced world of instant meals and changing trends, the Anushree Malhotra Label/brand is on a path toward reviving traditional embroidery techniques and handloom silhouettes. While machine embroidery and fast fashion have risen and gained prominence, the cultural significance and uniqueness of hand embroidery remain unparalleled. From the courts of the Mughal emperors to modern-day adaptations. Indian embroidery has had an evolution. We also aim to uplift women and give back the old glory of these techniques. So, if you desire exquisite Indian craftsmanship, order now at Anushree Malhotra's label.
Looking Through: Lenses of History
Hand embroidery dates back to 2000 years, with early mentions in scriptures and temple engravings. The use of such techniques can also be found in the Indus Valley civilization, displaying the level of deep-rooted tradition of such textile motifs. The artists of ancient India used these embellishments on silhouettes to convey religious and spiritual inclinations.
Present-day scenario
The Indian government is actively involved in the revival of hand embroidery, however survival for artisans has not been easy. As fast fashion and mass production took over, this timeless art took the backseat and became, too "expensive", and too "slow". However, we at the Anushree Malhotra label, will not let it become a memory, we are bringing back fading art forms, not for trends but for keeps this time.
Workshops and Training
Be it the delicate intricateness of the French knot, or the soft, romantic charm of the rosebud. Each embroidery requires training sessions and workshops. Whether it's a young woman fuelled with a desire to be financially independent, or a homemaker discovering her passion.
We make sure they get more than a needle and thread- they gain confidence and a purpose in life.
Join the purpose – one purchase at a time.
Every piece woven is more than a silhouette, it's the journey of women from hopelessness to financial freedom, and it's also an ode to India and its heritage. Under the leadership of Anushree Malhotra, these women are given a chance to grow, creating a ripple effect, towards their families, and communities at large. When you buy a piece from our collection, you embrace your roots. Support the craft, and empower the women.